![]() In a world of scarce resources, globalization without new technology is unsustainable. ![]() ![]() Peter’s answer to this contrarian question is that most people think the future of the world will be defined by globalization, but the truth is that technology matters more. The Challenge Of The FutureĪsk yourself, “What important truth do very few people agree with you on?” A good answer should take the form of “Most people believe in x, but the truth is the opposite of x.” The majority of responses are different ways of seeing the present good responses are as close as we can come to looking into the future. This book is for entrepreneurs, founders, or investors that want to build or invest in valuable businesses. While much of the advice is geared towards innovative startups, many of the insights also apply to small businesses that want to carve out a profitable niche. It’s an inspirational read for anyone interested in business strategy. Zero to One is about how to build companies that create NEW things. Peter Thiel calls on entrepreneurs to build valuable businesses around such opportunities – to build a better future for everyone. Iterating on existing products takes the world from 1 to N.
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